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? What’s done? What’s in the pipeline+dev? When is that due? Also includes: user needs, business objectives, stakeholder expectations, team collaboration, design consistency, feasibility, project scope and timelines. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/4c5473dd-ac08-489d-b629-2129a2bb9862/Screen+Shot+2024-08-03+at+9.08.28+AM.png uxprocess - Ideation What are other industries doing? What new tech may help? Workshops and group thinking Includes: brainstorming sessions, sketching and mental models. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/fee77fda-e765-43ae-a4ee-8d26660ccdb9/Screen+Shot+2024-08-03+at+8.54.13+AM.png uxprocess - Testing + Validation Testing and validation in the UX process are critical steps to ensure that a design meets user needs and provides a positive experience. This phase involves evaluating the usability and functionality of a design through various methods to identify and address issues before final implementation. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/92426a84-94af-4666-9ae5-03453553c628/Screen+Shot+2024-08-03+at+8.54.28+AM.png uxprocess - Delivery + Handoff Delivery and handoff in the UX process involve transitioning the finalized design to the development team for implementation. This stage ensures that the design vision is accurately realized in the final product. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/a666c3c1-097b-4c64-90b1-e78df13520be/Screen+Shot+2024-08-03+at+8.53.43+AM.png uxprocess - Problem Definition So many great catch phrases come to mind including: ”If you have 1 hour to cut down a tree you spend 59 minutes sharpening the axe.” Another good thought and something to consider is that without defining a problem to solve is like playing whack-a-mole. Clarity is key in this context. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/c8d1796b-f808-4fb8-9b86-fefde1131aa2/Screen+Shot+2024-08-03+at+8.53.56+AM.png uxprocess - Research Research + Analysis Stakeholder Mapping/Interviews Competitive Analysis Includes user interviews, surveys, questionnaires, usability testing, persona development and journey mapping. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/425055b5-044b-438f-acb4-39335dd4d1ef/Screen+Shot+2024-08-03+at+9.00.51+AM.png uxprocess - Wireframing + Prototyping Outlines the basic elements and placement of content, navigation, and interface components and subsequently test functionality, usability and user experience with a more tangible and interactive version of the design. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/8cedcf21-ff50-49cc-8605-75cfca010a38/Screen+Shot+2024-08-03+at+8.53.49+AM.png uxprocess - Alignment Who’s involved
? What’s done? What’s in the pipeline+dev? When is that due? Also includes: user needs, business objectives, stakeholder expectations, team collaboration, design consistency, feasibility, project scope and timelines. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/fee77fda-e765-43ae-a4ee-8d26660ccdb9/Screen+Shot+2024-08-03+at+8.54.13+AM.png uxprocess - Testing + Validation Testing and validation in the UX process are critical steps to ensure that a design meets user needs and provides a positive experience. This phase involves evaluating the usability and functionality of a design through various methods to identify and address issues before final implementation. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/a665bb39-7439-4709-8979-a5651a27635e/Screen+Shot+2024-08-03+at+8.53.08+AM.jpg uxprocess - Empathize Empathy is fostered through various techniques such as user interviews, observations, and persona development. These methods help designers gain insights into users' motivations, pain points, and behaviors. By prioritizing empathy, UX designers can create more intuitive, accessible, and satisfying experiences, ultimately leading to more successful and engaging products. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/a666c3c1-097b-4c64-90b1-e78df13520be/Screen+Shot+2024-08-03+at+8.53.43+AM.png uxprocess - Problem Definition So many great catch phrases come to mind including: ”If you have 1 hour to cut down a tree you spend 59 minutes sharpening the axe.” Another good thought and something to consider is that without defining a problem to solve is like playing whack-a-mole. Clarity is key in this context. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/7dc11cc0-affc-4153-8021-13fd44bf37f0/Screen+Shot+2024-08-03+at+8.54.18+AM.png uxprocess - Iteration Iteration in the UX process involves continuously refining and improving a design based on feedback and testing results. This cyclical approach ensures that the product evolves to better meet user needs and business goals. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/4c5473dd-ac08-489d-b629-2129a2bb9862/Screen+Shot+2024-08-03+at+9.08.28+AM.png uxprocess - Ideation What are other industries doing? What new tech may help? Workshops and group thinking Includes: brainstorming sessions, sketching and mental models. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/c8d1796b-f808-4fb8-9b86-fefde1131aa2/Screen+Shot+2024-08-03+at+8.53.56+AM.png uxprocess - Research Research + Analysis Stakeholder Mapping/Interviews Competitive Analysis Includes user interviews, surveys, questionnaires, usability testing, persona development and journey mapping. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/425055b5-044b-438f-acb4-39335dd4d1ef/Screen+Shot+2024-08-03+at+9.00.51+AM.png uxprocess - Wireframing + Prototyping Outlines the basic elements and placement of content, navigation, and interface components and subsequently test functionality, usability and user experience with a more tangible and interactive version of the design. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/92426a84-94af-4666-9ae5-03453553c628/Screen+Shot+2024-08-03+at+8.54.28+AM.png uxprocess - Delivery + Handoff Delivery and handoff in the UX process involve transitioning the finalized design to the development team for implementation. This stage ensures that the design vision is accurately realized in the final product. https://www.simsconsultinginc.com/journeymapping daily 0.75 2025-01-17 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621358283696-MS6N8BJK3L5G08KA187I/Asset+9.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621353758558-8WROKV16OK6UXDFIK6KB/doublediamond.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621365894891-SJRLKK3YAPASIRZIHCBU/painpoints.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621368864222-QVGOAEKMIIHUSWT8CI97/persona_hvc_journey.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621349788860-7P7MV7V33QLC7ZIXAPNS/uxjourney2.png Case Study : JourneyMapping https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621353807154-K0A42M9S7SIRKQTE58YC/capabilitymatrix.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621358283696-MS6N8BJK3L5G08KA187I/Asset+9.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621365894891-SJRLKK3YAPASIRZIHCBU/painpoints.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621353807154-K0A42M9S7SIRKQTE58YC/capabilitymatrix.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621349788860-7P7MV7V33QLC7ZIXAPNS/uxjourney2.png Case Study : JourneyMapping https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621353758558-8WROKV16OK6UXDFIK6KB/doublediamond.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1621368864222-QVGOAEKMIIHUSWT8CI97/persona_hvc_journey.png Case Study : JourneyMapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.simsconsultinginc.com/home daily 1.0 2025-02-02 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1722438016530-7FC8HDAEYOGO4PCHZ73D/unsplash-image-FnD1bPuFxWw.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/42950019-7dd6-4dbf-95b3-c433ce602e91/unsplash-image-FnD1bPuFxWw.jpg Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622578906422-PQSTBZPIN7SBLZ5OS3BV/rbc.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622558830121-2VF3M9B6DDZDDTIU0MRW/cibc.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622558830433-J3SPXGDVFMW1U7VCNFKU/td.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622558830553-4XWYQD5TCPUMUANG5V4N/Ontario_Government_Black.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622558831034-K8P6P7W010GM3SRR3FNR/twn.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622558831130-KNF6RKGYCPR7PPM7N3RT/rsa.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1722376642773-VAK4DU3ERNOXEQVPZQ28/images.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1736802602046-1O7CVWBQ5JVLCKMTJB91/Screen%2BShot%2B2024-07-30%2Bat%2B9.42.26%2BPM.jpg Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1722437935627-OEA3M9QOV987JJOYGRTB/lAPEVoQh_400x400.jpg Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/ee60a7af-e4de-4f6e-9bdd-b02be17c8315/Screen+Shot+2025-02-02+at+1.01.06+PM.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/c44314d9-0aff-4c1a-9e75-c40be43e88e3/Screen+Shot+2025-02-02+at+1.01.29+PM.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/40cfdadf-01de-4f32-82fe-e7c88f166a93/Screen+Shot+2025-02-02+at+1.01.13+PM.png Home https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/fed7e007-0d7d-41f4-94be-f5d6182f6776/Screen+Shot+2025-02-02+at+1.01.21+PM.png Home https://www.simsconsultinginc.com/casestudy2 daily 0.75 2024-08-11 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516036653-JM07K1JMFOBP52VYSEZX/rbc_toolkit_learn.png Case Study 2 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516067915-I98GNPKYKKN61BJH8N36/rbc_toolkit_tools.png Case Study 2 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622672147276-I8EQXA9WSCTXZB7GODCJ/sci_cardsort.png Case Study 2 - Manual Card sorting We chose the old fashioned manual card sorting exercise to understand where and why users grouped concepts and ideas together. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622672107698-IQVUVOS75EX0SDEMKDUI/sci_whiteboarding1.png Case Study 2 - Sketching and White boarding Whiteboarding and sketching some solution ideas https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622515938676-OJ2VWNX10MN1MJRO6A3W/investortoolkit_mock.png Case Study 2 - Prototyping Prototyping gave us a better understanding of what the users wanted, and expected on this type of page https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516470346-Y0CLRECG6FENIOKGODNJ/investortoolkit_mock2.png Case Study 2 - Welcome wizard Demo This widget on the prototype helped the user gauge what kind of investor they were, and how best to approach their Direct Investing account. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516665726-T88CKFJXKMVLTL5NIP8Q/sci_wires1.png Case Study 2 - Wireframing We went through many iterations of wires based on stakeholders interviews, user analytics and customer verbatims. Once the wires were approved - we tested the prototype! https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516470346-Y0CLRECG6FENIOKGODNJ/investortoolkit_mock2.png Case Study 2 - Welcome wizard Demo This widget on the prototype helped the user gauge what kind of investor they were, and how best to approach their Direct Investing account. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622672147276-I8EQXA9WSCTXZB7GODCJ/sci_cardsort.png Case Study 2 - Manual Card sorting We chose the old fashioned manual card sorting exercise to understand where and why users grouped concepts and ideas together. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516665726-T88CKFJXKMVLTL5NIP8Q/sci_wires1.png Case Study 2 - Wireframing We went through many iterations of wires based on stakeholders interviews, user analytics and customer verbatims. Once the wires were approved - we tested the prototype! https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622515938676-OJ2VWNX10MN1MJRO6A3W/investortoolkit_mock.png Case Study 2 - Prototyping Prototyping gave us a better understanding of what the users wanted, and expected on this type of page https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516067915-I98GNPKYKKN61BJH8N36/rbc_toolkit_tools.png Case Study 2 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622672107698-IQVUVOS75EX0SDEMKDUI/sci_whiteboarding1.png Case Study 2 - Sketching and White boarding Whiteboarding and sketching some solution ideas https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622516036653-JM07K1JMFOBP52VYSEZX/rbc_toolkit_learn.png Case Study 2 https://www.simsconsultinginc.com/casestudy daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622689193257-EX5RP30L3WFQSS6XG2FR/A_amazon_casestudy3.png Case Study 3 - Planning and Wireframing In addition to our USP, live video broadcast traffic report coverage and up to the minute weather reports - my competitive analysis indicated that the application also need to have trips, road conditions, traffic cameras, UGC, saved locations and waypoints on a journey just to keep up with the existing marketplace - Google Maps, Waze, Inrix, Apple maps and Beat the Traffic. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622690057838-IS8LL58OKLVTWT8MKEOX/tn2.png Case Study 3 - Social Media and Visual Design Infographic I created to highlight the key market trends and need for a service like "Travelers Network" https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1623032059777-FWZ2NKIYF1J9H7KFCG98/tn_flows.png Case Study 3 - User flows + journey For this phase I completed a competitive analysis and used the findings to help determine user needs and potential features. I created user personas from that point and sketched out journey maps for each type of traveler (ie. commuters, tourists, errand runners) and trip types (ie. short/long and know vs unknown destinations). With established user goals, informed by research, to ensure a successful completed journey - I then developed screens on how users would best interact with the interface. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622689423958-IOLEDFBBOBP1YXQGOJLU/A_amazon_casestudy7.png Case Study 3 - My Trips The core functionality of our app was providing users the opportunity to preview what their trip ahead looked like, using various data sources. We had a traffic control centre, on-air talent broadcasting traffic reports of the 16 regions we covered across the GTA (in pilot mode). We then would dynamically stitch together routes, directions and videos that took users through their journey to their destination, and even provided them alternate routes to avoid congestion. These screens were designed to clearly communicate the status of their trips, before they left. The directions and turn by turn navigation was to be released in subsequent versions of our app. The my trips screen showed the users the travel time for their saved trip, delay estimate, video report, colour coding and iconography to give them an idea of how their journey was looking. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622690943159-16BK9QQZF16JUQWPTTJD/A_amazon_casestudy6.png Case Study 3 - Demo and Walkthrough These screens were created to help onboard users to the app and service by showing some of the interface elements and features. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/e802f679-9f87-4ad7-8f2b-8590c41e6e91/A_amazon_casestudy5.jpg Case Study 3 - Usability Testing The paper prototyping was done early on in the development cycle to gain a better understanding of what users noticed on 'screen' and what they would care about. I tested about 7/8 users to get some user behaviour patterns indicating changes we needed to make. Later in the dev cycle i wrote a task based user test that gave us the consumer feedback we needed to determine any pain points, trouble spots or concerns when a user was using a live 'beta' version of the product. It alerted us to delays in real time info, and offered credibility to directions, trip estimates and alternate route solutions we calculated on the fly. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622690057838-IS8LL58OKLVTWT8MKEOX/tn2.png Case Study 3 - Social Media and Visual Design Infographic I created to highlight the key market trends and need for a service like "Travelers Network" https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622689193257-EX5RP30L3WFQSS6XG2FR/A_amazon_casestudy3.png Case Study 3 - Planning and Wireframing In addition to our USP, live video broadcast traffic report coverage and up to the minute weather reports - my competitive analysis indicated that the application also need to have trips, road conditions, traffic cameras, UGC, saved locations and waypoints on a journey just to keep up with the existing marketplace - Google Maps, Waze, Inrix, Apple maps and Beat the Traffic. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622689423958-IOLEDFBBOBP1YXQGOJLU/A_amazon_casestudy7.png Case Study 3 - My Trips The core functionality of our app was providing users the opportunity to preview what their trip ahead looked like, using various data sources. We had a traffic control centre, on-air talent broadcasting traffic reports of the 16 regions we covered across the GTA (in pilot mode). We then would dynamically stitch together routes, directions and videos that took users through their journey to their destination, and even provided them alternate routes to avoid congestion. These screens were designed to clearly communicate the status of their trips, before they left. The directions and turn by turn navigation was to be released in subsequent versions of our app. The my trips screen showed the users the travel time for their saved trip, delay estimate, video report, colour coding and iconography to give them an idea of how their journey was looking. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622690943159-16BK9QQZF16JUQWPTTJD/A_amazon_casestudy6.png Case Study 3 - Demo and Walkthrough These screens were created to help onboard users to the app and service by showing some of the interface elements and features. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1623032059777-FWZ2NKIYF1J9H7KFCG98/tn_flows.png Case Study 3 - User flows + journey For this phase I completed a competitive analysis and used the findings to help determine user needs and potential features. I created user personas from that point and sketched out journey maps for each type of traveler (ie. commuters, tourists, errand runners) and trip types (ie. short/long and know vs unknown destinations). With established user goals, informed by research, to ensure a successful completed journey - I then developed screens on how users would best interact with the interface. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/5790f530-96e2-4374-a35a-e732718284cc/tn1.jpg Case Study 3 - Marketing and Promotion Demo - I wrote a script and helped direct an on-air demo of our product and the service. It was done by our talented on-air presenters to showcase the features of Travelers Network and how it could make their lives easier. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/91dcde6f-3614-4820-b2ea-7163da0fc9db/A_amazon_casestudy4.jpg Case Study 3 - Annotated Wireframes Using annotated wires i was able to incorporate a variety of content for a diverse user base. The wires enabled me to show the various size layouts and how the breakpoints and form factors would impact the layout, designs and user interactions. As the blueprints for the solutions, the wireframes allowed me to walk through the team through an ideal user journey. The annotations ensured all stakeholders were aware of the details and expectations from the user perspective. https://www.simsconsultinginc.com/sitemap daily 0.75 2024-08-11 https://www.simsconsultinginc.com/case-studies daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/5de6afb8-f720-4e2e-b0cc-4c26400a4369/travelers_casestudy.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/6560fce3-fec1-4fe1-81ac-429acf9fedae/rbc_casestudy.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/6b3d823d-0d6d-4d47-b59c-d30b33a351b8/seb_casestudy.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.simsconsultinginc.com/fintech daily 0.75 2025-01-31 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518887877-ML6B1BJ8ZSL1XKF250ZT/rbc_homepage_prototype3.png FinTech Sector - Portfolio panel (Copy) Portfolio panel Problem: Users wanted to see a portfolio summary of their account on the same page that they could see their accounts and holdings. Solution: I integrated a portfolio summary panel accordion widget that showed the client their cash, investment totals and the daily change amounts - in a table or chart format.= https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518884543-ZZT5BHPQ4W7GW32RG2KA/tdflows.png FinTech Sector Screen flow for TD insurance product Problem: Stakeholders and users not clear on the overall flow and process for applying for insurance. Solution: Craft a screen flow/ user flow so that stakeholders can understand how the process works from a backend - so that they can communicate that to end users. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518887012-ZPZV9UIIMKO2K8JL5RIG/rbc_homepage_prototype2.png FinTech Sector - Homepage prototype (Copy) Homepage redesign prototype Problem: We did not know what information users found most useful on the site - given that it varies for the different client segments Solution: I created this prototype once data was received and analyzed from user surveys to surface key areas of information - timely, relevant information that gave a quick overview of the users accounts with DI. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518883779-813W1N4IYU9AIG0JGEOW/image004.png FinTech Sector CIBC prepaid cards wireframes Problem: New layout and site architecture for prepaid cards was mundane and looked very basic with not much information Solution: A layout with a hero banner to grab user attention and 2 main sections to show the product offerings with detailed information links. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518883268-VR7WTJNZF32JBVYWIW3Z/image001%2B%283%29.png FinTech Sector Load card process Problem: Loading cards, currency and calcultors Solution: An intuitive layout on 1 screen that shows immediate results in a simple and logical format. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518882695-RA608VJ7FQPUK0AJMAGL/bankings_screens_export5_b.png FinTech Sector Credit card support ideation Problem: Users calling in and being forced to speak to agents if they wanted any help Solution: A popout widget that was timed due to inactivity and would give users the options to call and speak to an agent - or engage in a live chat format - depending on user availability. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518882695-L8MKUMRUSZD84YNS4RKP/bankings_screens_export3_sm.jpeg FinTech Sector TD insurance products Problem: Compliance wanted to have users read 20 page pdf documents prior to submitting application. Solution: an onscreen iframe that summarized the agreement and had a checkbox to confirm understanding. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518883189-CPOAA73RVS7VDDU49OI9/bankings_screens_export8_sm.png FinTech Sector Branch locator visualization Problem: Data lag and results were unreliable Solution: Preload 10 closest places to user location and upon user interaction - page reloads https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622518883599-RPN5DX0MITA3H3TDAV0P/image001%2B%286%29%2Bcopy.png FinTech Sector Consolidating loans Problem: Turnaround time for users to apply for and get approved for loans Solution: Real time widget that would pre-approve users for loans/LOC when they met certain criteria and thresholds. https://www.simsconsultinginc.com/privatesector daily 0.75 2024-08-11 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519239039-8LRQXEZ2RZIEH5PCMC7I/ui8.jpeg Private Sector - Email Design and Layout (Copy) Email Design and Layout Problem: Surfacing the user trip data, flight information in an easy to read format that was limited on graphics Solution : Web like interface in a 3 col format that included advertising on the HTML version, as well as key CTA’s https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519239313-KI761SHMPKOKV4GMDGXN/ui2.jpeg Private Sector - Travelers web interface (Copy) Travelers web interface Problem: Showing trip data and overwhelming the user Solution: Having a collapsible location detail widget, with cta’s for users to download the app, map controls, legends as well as top level navigation and room for advertising sponsors https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519241080-GX0QUGRXY692WHY36U6U/rsa_mobile.png Private Sector Mobile quote generator Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519242738-MHJUKB22YFIWKHSPSR5L/rsa_screens_export2_sm.png Private Sector Branding and design of Avenu telematics platform Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519243052-ZT9RZS8QREJIR0GR28D5/rsa_screens_export3_sm.png Private Sector Screen flow for Johnson Quote Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519243626-HJJWTVBZ75U5OXDFT3ZT/rsa_screens_export4_sm.png Private Sector Responsive quote form Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519244102-NMPBGSWQLDURX5RYRAOM/ux7a.jpeg Private Sector Telematics prototype: Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519244811-3XMLIF7YVUEXTJQ5FID6/ux2.jpeg Private Sector Travelers Home page wireframe Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/36b739dd-1d34-419d-8180-d7d5f8e43adf/Screen+Shot+2024-08-11+at+5.21.47+PM.png Private Sector Film company new product offering Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/ed0bacf2-89ae-42b7-9505-37244a2573b2/Screen+Shot+2024-08-11+at+5.20.13+PM.png Private Sector HR Company site redesign Problem: Solution: https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/d4a161d7-7ebb-4f50-98f9-55894517bddf/Screen+Shot+2024-08-11+at+5.18.07+PM.png Private Sector Site redesign before and after Problem: Solution: https://www.simsconsultinginc.com/publicsector daily 0.75 2025-01-31 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/65eeef7a-a548-47da-8619-614d3583346c/Screen+Shot+2024-07-29+at+4.32.24+PM.png Public Sector Target future state information architecture at Transport Canada Problem: Disjointed groups and divisions Solution: A unified approach to process and communications that streamlines user interactions. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/791a8446-911d-41b3-9a79-57c5a6e13258/Screen+Shot+2024-07-30+at+9.34.42+AM.png Public Sector Lets Talk Transportation Problem: User confusion over process and resouces Solution: Create a secure platform that is single sign on and seamless https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519804959-HZRD57NVOG1FTZ67YEJT/government_screens_export2_sm.png Public Sector Government reporting platform optimization Problem:Agents unable to track and manage businesses and their reporting Solution: Create a tool that captures all of the interactions with clients and public agents. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622519806252-M0RNF5G6US14YDJV9G95/government_screens_export14_sm.png Public Sector Usability Testing and Results Problem: Users not familiar with Ministry of Labour work and health and safety concerns. Solution: Survey and document results from wide range of users. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622520080250-C3IX0R7AQ43FZRSU3NS9/government_screens_export1_sm.png Public Sector Government Directorate Dashboard design Problem:Inability to prioritize work and tasks Solution: Create a dashboard that offers visual representations of high priority items and the ability to track and reprioritize tasks as needed. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622520081022-UG05OJWZXUZSA3L86W9C/government_screens_export5_sm.png Public Sector Workflow management system Problem: No tool to track and manage fleet inventory Solution: An online platform to help track the management and inspections of commercial buses. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622520081975-PMPQPZZWNLH1D1Q1FLYH/government_screens_export9_sm.png Public Sector Public sector Design Sprint task flow and problem mapping Problem: No direction for a government department Solution: Run a design sprint to create group goal , problem statements and design thinking workshops with actionable results. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622520082118-66FRGPBRVS0RH1450OVH/government_screens_export10_sm.png Public Sector Provincial department case management system redesign Problem: No way for public inspectors to manage and monitor their case load Solution: An online tool and platform that tracks and manages their cases. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1622520082468-DLEG7WUTDPL3CUTBKAE0/government_screens_export12_sm.png Public Sector Case management system Problem: Case information and touchpoints Solution: An integrated solution that leverages tabs and unique information architecture to optimize screen real estate. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/f8e720b4-85f5-4f2b-8861-36c008140e6c/Screen+Shot+2024-08-11+at+3.45.05+PM.png Public Sector Data Marketplace Prototype and MVP Problem: Data used by business for free Solution: Create a data marketplace that allows the provincial government to monetize the user data from numerous industries. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/94ba5102-148c-425e-a25c-681e3daa5342/Screen+Shot+2024-07-29+at+4.27.46+PM.png Public Sector TC process mapping and definition Problem: Non existent process and awareness of user issues Solution: Document and identify process, task flows, pain points and opportunities. https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/f8764391-dd9e-45d5-9dc1-455b117253b1/Screen+Shot+2024-07-29+at+4.30.39+PM.png Public Sector Multi mode transportation portal for federal government Problem: Unknown process for aviation authority Solution: Create and document 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https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1541439030663-IL1VEWBIE6C172N1H9V3/Ottawa+Rapidz.png https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/949d4dd2-f8d6-425b-8993-23f0a07bedba/Screen+Shot+2024-08-11+at+5.04.21+PM.png https://www.simsconsultinginc.com/nonprofit daily 0.75 2025-01-31 https://images.squarespace-cdn.com/content/v1/59be9c4437c581cb5c5d42c4/1737722247720-831D05O27629OPV8V5OC/Screen%2BShot%2B2024-08-11%2Bat%2B3.46.06%2BPM.jpg Non-Profit Sector Your Market Corner: Problem: Users can primarily find finance and money management help as it pertains to the US. 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