Jeremy Sims
jeremysims.com
jeremygsims@gmail.com
289-795-1200
Experience
Research deliverables including as personas, journey maps, service blueprints, reports and
presentations
Document user journeys and related information architecture
Identify and support the use of design thinking tools, methodologies and techniques to gather
user needs and requirements
Develop and validate user research deliverables such as personas, journey maps, service
blueprints, reports and presentations
Arrange interactions into rational user journeys and define related information architecture to be
used in web-based projects
Senior Service Designer
(Transport Canada)
July ‘23 to Present
Work with team on high profile projects like Extended hours trading, Options trading and ESG trading
Develop FIGMA artifacts including user flows, user journeys and prototypes to effectively communicate interactions and design ideas
User testing, planning, executing, and reporting on various research
Manage partner relationships regarding code, execution and strategy
Senior Product Designer
(RBC)
June ‘22 to July ‘23
Senior User Experience Designer (MTO)
July ‘21 to June ‘22
Conduct both exploratory and evaluative research to uncover user problems and test solutions
Collaborate across disciplines via brainstorming activities to help get input and ideas
Continuously gathering feedback on the work, and on the team throughout the design cycle and project engagement
Create wireframes, stakeholder reviews, surveys, personas, journey maps and prototypes
Interaction Designer (RBC)
Dec.’18 - June ‘21
Employ user-centered design principles and techniques to optimize the client experience for new and existing RBC products and features
Work closely with analysts, product sponsors, managers and development teams to understand and execute on business requirements
Develop artifacts such as user journeys, sitemaps, and prototypes to effectively communicate interaction and design ideas
Collect and analyze user behaviour by planning, executing, and reporting on various research and testing methods (ethnographic studies, card sorting, usability testing, A/B testing, surveys)
Participate in design review sessions with project teams, gain consensus and get approvals on design deliverables
Usability Analyst (MTO)
May ‘17 - Nov.’18
Facilitate Google GV Sprints for Ontario Public Service clients
Perform Usability analysis and testing by creating interactive prototypes and surveys
Create wireframes, mockups, prototypes, user journeys and process flows
Lead group ideations and strategy sessions to develop new features and enhance existing functions
UX Lead (TD)
Aug.’16 - May ‘17
Created wireframes and interactive prototypes for bank channels
Collaborated with numerous groups internally to ensure a consistent brand experience
Optimized end-to-end solutions of various bank business units
UX Lead (CIBC)
Jan.’14 - Aug.’16
Created/reviewed wireframes and storyboards for web, mobile, and ABM designs
Documented and oversaw detailed designs and user interactions in a User Interface Design document
Planned, coordinated, facilitated usability testing; including creating prototypes
Collaborated with product groups, marketing team, and development teams to come up with effective campaigns
Mobile & Web Designer (Pelmorex)
Mar.’12 - Jan.’14
Created and developed internal usability tests – task based self-directed, and paper prototypes
Designed flow and functionality of iOS and Android native app
Developed information architecture of mobile apps and responsive web site
Defined user interface for web and mobile products
Created wireframes and prototypes for product re-designs
Web Producer (Corel)
Nov.’08 - Mar.’12
Produced web imagery, HTML/CSS coding, testing and QA of electronic direct marketing campaigns (E-mails), deal alerts and newsletters for both internal & external clients
Developed, optimized and designed landing pages for channel/affiliate partner’s (including Dell, HP, Best Buy and Amazon) targeted marketing programs
Created Facebook page designs for product promotions, static and animated advertising campaigns
Design Lead (Momentous Corp.)
Oct.’06 - Nov.’08
Advised leadership team on integrated creative concepts from design, development, and delivery to enhance the company’s overall communications strategy
Managed creative team in a demanding, high-volume, deadline-driven corporate environment—which consisted of 8 internal companies—through constant prioritization, planning and scheduling of resources and assignments
Advised executive team to build an in-house print shop—which improved efficiency (20%) and reduced production costs (15%)
Skills
Education
Responsive Web Design Workshop (2014)
Karen McGrane and Ethan Marcotte, Toronto, ONUsability Week – Mobile + App design and Usability (2012)
Nielsen Norman Group, Las Vegas, NVAdvanced Flash animation, 3-D animation and Director (2000-2009)
Algonquin College, Ottawa, OntarioDesign & Program product demonstrations (2000)
Installshield Software Corp., Chicago, ILCertificate in Digital Imaging and Publishing (1998)
Digital Paradise, Ottawa, OntarioBachelor of Arts Degree, Geography/French combined major (1993-1996)
Carleton University, Ottawa, OntarioBachelor of Commerce, Marketing major (1992)
Guelph University, Guelph, Ontario