Jeremy Sims

Resume

Jeremy Sims

jeremysims.com
jeremygsims@gmail.com
289-795-1200

Experience

  • Research deliverables including as personas, journey maps, service blueprints, reports and

    presentations

  • Document user journeys and related information architecture

  • Identify and support the use of design thinking tools, methodologies and techniques to gather

    user needs and requirements

  • Develop and validate user research deliverables such as personas, journey maps, service

    blueprints, reports and presentations

  • Arrange interactions into rational user journeys and define related information architecture to be

    used in web-based projects

Senior Service Designer
(Transport Canada)

July ‘23 to Present

  • Work with team on high profile projects like Extended hours trading, Options trading and ESG trading

  • Develop FIGMA artifacts including user flows, user journeys and prototypes to effectively communicate interactions and design ideas

  • User testing, planning, executing, and reporting on various research

  • Manage partner relationships regarding code, execution and strategy

Senior Product Designer
(RBC)

June ‘22 to July ‘23

Senior User Experience Designer (MTO)

July ‘21 to June ‘22

  • Conduct both exploratory and evaluative research to uncover user problems and test solutions

  • Collaborate across disciplines via brainstorming activities to help get input and ideas 

  • Continuously gathering feedback on the work, and on the team throughout the design cycle and project engagement

  • Create wireframes, stakeholder reviews, surveys, personas, journey maps and prototypes

Interaction Designer (RBC)

Dec.’18 - June ‘21

  • Employ user-centered design principles and techniques to optimize the client experience for new and existing RBC products and features

  • Work closely with analysts, product sponsors, managers and development teams to understand and execute on business requirements

  • Develop artifacts such as user journeys, sitemaps, and prototypes to effectively communicate interaction and design ideas

  • Collect and analyze user behaviour by planning, executing, and reporting on various research and testing methods (ethnographic studies, card sorting, usability testing, A/B testing, surveys)

  • Participate in design review sessions with project teams, gain consensus and get approvals on design deliverables

Usability Analyst (MTO)

May ‘17 - Nov.’18

  • Facilitate Google GV Sprints for Ontario Public Service clients

  • Perform Usability analysis and testing by creating interactive prototypes and surveys

  • Create wireframes, mockups, prototypes, user journeys and process flows

  • Lead group ideations and strategy sessions to develop new features and enhance existing functions

UX Lead (TD)

Aug.’16 - May ‘17

  • Created wireframes and interactive prototypes for bank channels

  • Collaborated with numerous groups internally to ensure a consistent brand experience

  • Optimized end-to-end solutions of various bank business units

UX Lead (CIBC)

Jan.’14 - Aug.’16

  • Created/reviewed wireframes and storyboards for web, mobile, and ABM designs

  • Documented and oversaw detailed designs and user interactions in a User Interface Design document

  • Planned, coordinated, facilitated usability testing; including creating prototypes

  • Collaborated with product groups, marketing team, and development teams to come up with effective campaigns

Mobile & Web Designer (Pelmorex)

Mar.’12 - Jan.’14

  • Created and developed internal usability tests – task based self-directed, and paper prototypes

  • Designed flow and functionality of iOS and Android native app

  • Developed information architecture of mobile apps and responsive web site

  • Defined user interface for web and mobile products

  • Created wireframes and prototypes for product re-designs

Web Producer (Corel)

Nov.’08 - Mar.’12

  • Produced web imagery, HTML/CSS coding, testing and QA of electronic direct marketing campaigns (E-mails), deal alerts and newsletters for both internal & external clients

  • Developed, optimized and designed landing pages for channel/affiliate partner’s (including Dell, HP, Best Buy and Amazon) targeted marketing programs

  • Created Facebook page designs for product promotions, static and animated advertising campaigns

Design Lead (Momentous Corp.)

Oct.’06 - Nov.’08

  • Advised leadership team on integrated creative concepts from design, development, and delivery to enhance the company’s overall communications strategy

  • Managed creative team in a demanding, high-volume, deadline-driven corporate environment—which consisted of 8 internal companies—through constant prioritization, planning and scheduling of resources and assignments

  • Advised executive team to build an in-house print shop—which improved efficiency (20%) and reduced production costs (15%)

Skills

Education

  • Responsive Web Design Workshop (2014)
    Karen McGrane and Ethan Marcotte, Toronto, ON

  • Usability Week – Mobile + App design and Usability (2012)
    Nielsen Norman Group, Las Vegas, NV

  • Advanced Flash animation, 3-D animation and Director (2000-2009)
    Algonquin College, Ottawa, Ontario

  • Design & Program product demonstrations (2000)
    Installshield Software Corp., Chicago, IL

  • Certificate in Digital Imaging and Publishing (1998)
    Digital Paradise, Ottawa, Ontario

  • Bachelor of Arts Degree, Geography/French combined major (1993-1996)
    Carleton University, Ottawa, Ontario

  • Bachelor of Commerce, Marketing major (1992)
    Guelph University, Guelph, Ontario